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Outdoor advertisements can be one of the most effective ways to reach your audience. When done correctly, a billboard grabs the attention of anyone who sees it and create awareness about your brand. It’s one of the oldest and continually used forms of advertisement for good reason.
Billboards are generally located near high traffic areas where an overabundance of drivers and pedestrians will see your advertisement. Many people spend more time in transit these days than they do at home, so there are many benefits to utilizing this powerful form of advertisement.
What is billboard advertising? The definition of billboard advertising is advertising displays placed on elevated boards that are typically roadside and visible to motorists and pedestrians.
Get static (printed) and digital/video/LED billboard advertising in over 300 cities across the United States with a single billboard advertising company.
Although digital billboards are the fastest growing segment of the billboard industry, static billboards have greater numerosity. The construction of new billboard locations is prohibited in most cities in the United States, thereby making the existing billboard ad locations all the more valuable. Despite this fact, billboard rental rates remain competitively priced.
Advertisers that use billboard media typically calculate the rent-a-billboard cost-per-thousand (CPM) by dividing the monthly billboard advertising costs by the monthly gross impressions (which are first divided by 1,000).